Amber Schroeder

Executive Director

Amber Schroeder
(608) 288-1134 Email Me

Amber Schroeder – Executive Director

Amber Schroeder comes to the Association with a wealth of experience at the national, state and local levels. Amber worked for Wisconsin Manufacturers & Commerce as the Director of Membership and has lead the organization to record breaking membership years and also managed the Business Day in Madison program, the state’s largest business lobby day, annually bringing 1,000 top executives to the Capitol.

Prior to joining, WMC Amber served as Senior Director of member relations for the Detroit Regional Chamber where she created a service oriented membership department and developed new programs and services to drive member satisfaction.

A graduate of the University of Wisconsin-Madison, Amber worked for the U.S. Chamber of Commerce in Washington DC, where she worked with volunteer leaders to grow the Institute for Organization Management program across the country. She worked on other events and programs such as America’s Small Business Summit, the Chamber of Commerce Committee of 100 and the Association Committee of 100.

Chad Lawler

Director of Government Affairs & Advocacy

Chad Lawler
(608) 288-1135 Email Me

Chad Lawler – Director of Government Affairs & Advocacy

Chad Lawler is an experienced and accomplished legal and government affairs professional who assists clients on local, county, state and federal issues.

Prior to joining our team, Mr. Lawler worked as a contract lobbyist and practicing attorney.  As a contract Lobbyist he advocated on behalf of his clients before the Wisconsin State Legislature, state agencies and the executive office. Further, he assisted clients in advocacy, strategic planning and issue management. Mr. Lawler is an experienced business leader and counselor who understands the needs of businesses and associations in Wisconsin. Mr. Lawler is experienced in event planning, fund raising, association administration, contract negotiations, and political, legislative and administrative research and analysis.

As an attorney, he worked across a variety of fields of the law, including assisting builders in contractual agreements and zoning disputes.  Prior to his legal practice, Mr. Lawler worked for several years as a Manager for a Global Fortune 500 Company, where he was responsible for sales, management, and growth of five corporate offices and supervision of over twenty associates.

He resides in Madison with his wife, Kelly; son, Reid; and daughter, Avery. His interests include politics, traveling, camping, and local sports teams (Badgers, Packers and Brewers).